Vegas content creator turns gambling side hustle into career, draws new casino customers

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Published Jun 11, 2026

Social media is reshaping the casino business in Las Vegas, and one local content creator is drawing a new generation of gamblers to casino floors by sharing his journey online.

Bobby Rivas, known online as Bluff, has built a large following by posting gambling content across multiple platforms.

Rivas said the gambling content space looked different when he started. “When I first got into the gambling space, it was pretty much people with tripod filming slots,” he said.

MORE: https://news3lv.com/news/local/vegas-content-creator-turns-gambling-side-hustle-into-career-draws-new-casino-customers
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