I KNOW WHAT TO DO BUT DON’T DO IT. The Neuroscience Behind Why & How to Fix It

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✎ The intention-behavior gap is the space between what you plan to do and what you actually do. Research from Paschal Sheeran and Thomas Webb shows that plans turn into action only about half the time. To bridge this divide, you can use proven brain science and daily habits to overcome hesitation, build momentum, and take action on your big goals.

✎ Ten core strategies can help you stop procrastinating and start doing what you already know you should do. First, launch before you feel ready to tame an overactive amygdala, just like Reid Hoffman did when launching LinkedIn. Second, walk straight into uncomfortable tasks to manage short-term mood, following Ray Dalio’s principle at Bridgewater. Third, overcome present bias by giving weekly focus to long-term projects, much like James Dyson did over thousands of failed vacuum prototypes. Fourth, make your future self real by calculating your total days lived, a technique inspired by Hal Hershfield’s brain research and Drew Houston’s path with Dropbox. Fifth, set specific implementation intentions using daily themes, a method backed by psychologist Peter Gollwitzer and used by Jack Dorsey at Twitter and Square.

✎ To keep momentum, set a hard finish line for your work sessions based on Wolfram Schultz’s dopamine research and Jerry Seinfeld’s writing rules. You can also track your progress with tally marks to see your wins, mirroring Teresa Amabile’s workplace research and Arnold Schwarzenegger’s gym habits. Always anticipate obstacles using the wish, outcome, obstacle, plan method, which proved successful for Thomas Edison during his battery experiments. Additionally, review your written goals every morning and night like Daymond John did while building FUBU. Finally, prioritize your sleep to protect your brain’s emotional regulation, avoiding the extreme exhaustion experienced by Arianna Huffington before she founded Thrive Global.

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• How to Train Your Brain to Think Like a Business Genius - https://youtu.be/RybJ89i3VpI

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