Grandissimo: The First Emperor of Las Vegas Audiobook by David G. Schwartz

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An Old Fashioned, some red lipstick and a black dress…sigh, there’s just something undeniable about a good ol’ classic. The beloved Vegas showgirl may be an endangered species these days (insert tear), but “VEGAS! THE SHOW” preserved those feather-clad beauties and the likes of an era when everything was flashier and dripping with sophistication. What’s that you ask? Can a show filled with gorgeous and talented women a la Rat Pack era really exist in the here and now? Oh yes my friend, it sure can and all we have to say is raise that curtain and let the good times roll. With a little song, a lot of dance and that certain sultry allure that only old timey Vegas could pull off, this is a trip down memory lane and, well, it’s pretty legit. The costumes are fun, funky, sexy and so real. Ok, well maybe not the candy-themed costumes but hell, their Sammy Davis Jr. sure had us pining for an autograph. For a city that was built on pure, raw talent and obviously dolla dolla bills, this show celebrates iconic moments from the city's rich entertainment history through the decades that made the Vegas we know and love today. And we’ll tip our top hats to that.
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Title: Grandissimo: The First Emperor of Las Vegas
Subtitle: How Jay Sarno Won a Casino Empire, Lost It, and Inspired Modern Las Vegas
Categories: America, Biography, Business, Economic
Author: David G. Schwartz
Narrator: Eric Martin
Publisher: Winchester Books
Release date: 08-05-2014
Language: English

Summary:
Jay Sarno built two path-breaking Las Vegas casinos, Caesars Palace (1966) and Circus Circus (1968), and planned but did not build a third, the Grandissimo, which would have started the mega-resort era a decade before Steve Wynn built The Mirage. As mobsters and accountants battled for the soul of the last American frontier town, Las Vegas had endless possibilities - if you didn't mind high stakes and stiff odds. Sarno invented the modern Las Vegas casino, but he was part of a dying breed - a back-pocket entrepreneur who'd parlayed a jones for action and a few Teamster loans into a life as a Vegas casino owner.
For all of his accomplishments, his empire didn't last. Sarno sold out of Caesars Palace shortly after it opened - partially to get away from the bookies and gangsters who'd taken over the casino - and he was forced to relinquish control of Circus Circus when the federal government indicted him on charges of offering the largest bribe in IRS history - a bribe he freely admitted paying, on the advice of his attorney, Oscar Goodman. Though he ultimately walked out of court a free man, he never got Circus back. And though he guessed the formula that would open up Las Vegas to millions in the 1990s with the design of the Grandissimo, but he wasn't able to secure the financing for the casino, and when he died in 1984, it remained only a frustrating dream.
Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures. And that remains the template for Las Vegas today.

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Steve Wynn
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