FLO - Introducing FLO (Vevo DSCVR Artists To Watch 2023)

Introducing: FLO | Vevo DSCVR Artists To Watch 2023

“I knew from the moment [we met] we were about to start something big.” That’s Jorja Douglas recalling her first connection with fellow FLO mates Stella Quaresma and Renée Downer. Seems like Jorja’s intuition was correct. Released last spring, FLO’s debut track “Cardboard Box'' immediately went crazy viral, and threw the 20-year-olds into the middle of the conversation about the current wave of nostalgic-leaning R&B. Comparisons to fellow UK girl groups Spice Girls and Sugababes arrived quickly. Debut EP ‘The Edge’ reinforces the trio’s commitment to the bedazzled fun of throwback pop-R&B. Check how the languid chimes that set the vibe for Ashanti and Usher at the turn of the millennium mark the punchy verses and harmonized choruses of FLO’s “Feature Me.” Indeed, one could easily be convinced that Missy Elliot and Darkchild lent the drum machine they used on Destiny Child’s ‘The Writing’s on the Wall’ to the trio’s producers for “Summertime.” As effortless as they make it seem, Stella, Renée and Jorja spent two years honing their craft before dropping any tracks. That timespan included finding the right teammates, such as “Cardboard Box” producer MNEK, who also has credits with Dua Lipa and Beyoncé. “We had so much fun arranging and recording our Vevo session earlier this year,” they said about their summer visit to our DSCVR studio. Things have changed in the months between: we’ve made a gorgeous upgrade to our space, FLO has more songs out and ready to perform, and Artists To Watch 2023 is looking like a very impressive class of which to be a member. This girl group’s vision is strong, and just like Jorja, we have a really good feeling about it.

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Vevo Executive Producer: Nick Calafato
Vevo Producer: Yomi Ogunsola
Vevo Music & Talent: Carl Young
Vevo Design Lead: Charlee Twigg
Vevo Senior Editor Helena Duque
Vevo Post-Production Coordinator: Scott Robson
Director: Jim Wilmot
Director of Photography: Ben Coughlan
Steadicam Operator: Beau Pritchard-James
1st AD: Kimane Erskine
1st AC / Focus Puller: Jim Mclean
2nd AC / Loader: Asia Rose Kilgallon
Gaffer: Yeh Htoo Love
Light Operator: Ben Houghton
Production Designer: Tyler Jensen
Stills: Aron Klein
Sound Engineer: Alex Archer
Sound Assist: Matt Facey
Sound Mix/Master: Alex Archer
Runner: Dominic Foster
Runner: Poppy Christie

#FLO #NotMyJob #DSCVRATW2023

Music video by FLO performing Introducing FLO (Vevo DSCVR Artists To Watch 2023). An Island Records recording; © 2022 Universal Music Operations Limited

http://vevo.ly/FUuPtZ